Business of football & why Branson won’t invest in Spurs

Football as a business, in recent years has seen a lot of investment from billionaires, millionaires and consortiums with financial clout. Football also goes a long way in appeasing ego’s of all the stakeholders involved. From Roman to Oman, football is also helping club owners brand and market themselves.  Of the top six, all clubs have strong financial backing – with the exception of Tottenham Hotspur. While the club has been financially stable, it hasnt stopped fans (especially a friendly gora from London) from hoping that a billionaire will come their way too. Maybe someone British – like Richard Branson.

Of course, Spurs did win their last game – but that doesnt mean I cant rip on a good friend’s club of choice. And,there are clubs worse off – such as Portsmouth. This is because football’s business model is very similar to that of a newspaper publisher. Both rely on human capital (players and journalists) to generate content (good football match, news) to get subscribers and single sales (stadium tickets and newspaper sales) with a bid to gain traction for advertising (sponsors and advertisers). It’s no surprise that many clubs are in debt or have entered administration…much like newspaper publishers.